While there is a wealth of educational information for business startups and traditional businesses, rural business owners, like many less traditional business owners have long been neglected. A Kansas university pioneered an innovative program targeted at rural business owners and one of the voices leading that charge is Wendy Veatch, director of outreach programming for the Center for Entrepreneurship at Wichita State University. As a woman and entrepreneurship expert, Veatch has seen first hand how entrepreneurship can empower marginalized populations, from rural residents to minorities to women.
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