by: Lois Kirkpatrick
Your business is growing so much that you now have to lease office space and hire staff. That means you’ll need office furniture and equipment. Instead of buying it yourself, why not list what you need on a gift registry? Several companies now allow businesses to register for office supplies. And unlike funding your business through Kickstarter, it’s not an all-or-nothing proposition.
On Amazon.com, you can create a “wish list” for the office products you want. You can include low-cost items like toner cartridges or paper shredders or higher ticket items such as cash registers.
At Target.com, you can create a “TargetList” and include everything from waste baskets and cleaning supplies to file cabinets and desks.
MyRegistry.com lets you add any product from any website to your registry. You can list the exact office microwave or coffee set you want, regardless of who makes it, or ask for coordinated wall art, curtains and rugs from your favorite store.
The key to getting everything you need is to promote your registry effectively. As with any crowdsourcing campaign, you have to get the word out repeatedly, and in as many ways as possible:
- Post a short video on your website, and link to it from all of your social media accounts.
- Send personalized emails to friends, neighbors and former coworkers.
- Offer incentives to gift-givers, such as product discounts or freebies.
- Build on your momentum by thanking gift-givers publicly.
- Post photos of you and your staff using the items you got as gifts.
Using gift registries is not only a creative way to outfit your office, it’s also a way to market your business and give supporters a useful and tangible way to contribute to your success.
Content contributed by Lois Kirkpatrick of Loudoun SourceLink, a proud affiliate of U.S. SourceLink, America’s largest resource network for entrepreneurs.
Photo: copyright-free Microsoft clip art