by: Lisa Wedin
If you are selling or promoting your product at booths in
craft fairs, art shows, or other venues it is important to have a compelling
display. Look on Pinterest, Flickr or other photo sharing services and you will
find hundreds of photos of fabulous booths to inspire you. There a variety of ways to improve your
booth. As you plan for your booth you
want to keep in mind the five senses:
Sight: There are many ways to enhance the visual appeal of
your display. If you are at an indoor
location consider adding lighting. The focal point should be your product. The
theme and the colors used should enhance or highlight your merchandise. It is important to label and price your
merchandise and also to have signage to help guide your customer to your
products. Effective signs state the
obvious is a great suggestion from author Bruce Baker in his book, Show Business.
Don’t forget that your booth is more than just a visual
display. Customers will be interacting
with your booth through all their senses.
to Baker if a customer holds something in their hands they are four times
more likely to buy it. Invite your
customers to touch your product verbally or with signage.
Sound: Don't forget
to greet you customer verbally. Also be
careful with music. Brick and mortar
retail is able to use music to set the stage. When you are at a market you need
to consider your neighbors.
Smell: Again this
is where signage can be helpful. If you
have a great smelling product (food, potpourri, or other scented items) use
signage to invite your customers to smell it.
Taste: If you
have a food product, follow the local regulations and offer samples.
When you hit on a set-up that is effective take a photo or
draw a sketch with some notes so you can do it again!
Remember at the heart of your display is you.
Make sure your body language is opening and welcoming. Greet people as they arrive. If you are
tidying or doing some other random chore, stop and make time.
Content contributed by Lisa Wedin, AKSourceLink. AKSourceLink is a proud affiliate of U.S.SourceLink, America’s largest resource network for entrepreneurs.