Best Practices

SoMNSourceLink: The Story of an Entrepreneur

Published Apr 15, 2014

SoMNSourceLink and others involved in supporting entrepreneurs are familiar with the Edward T. Lowe Foundation, creators of data on business start-ups and jobs in the US found on YourEconomy.org.  But as with most foundations, there is an interesting story behind the man whose vision created a base strong enough to establish this foundation.  Ed’s story is found on the Foundation’s web site:

After his Navy duty, Ed Lowe returned to Cassopolis, Mich. and joined his father’s company, which sold industrial absorbents, including sawdust and an absorbent clay called fuller’s earth. In 1947 Ed was approached by a neighbor who was tired of using ashes in her cat’s litter box and the resulting sooty paw prints. She asked for some sand, but Ed suggested clay instead. Soon the neighbor would use nothing else, noting that the clay was much more absorbent than sand and didn’t track all over the house.

Creating the Market
Ed had a hunch that other cat owners also would love his new catbox filler, so he filled 10 brown bags with clay, wrote “Kitty Litter” on them and called on the local pet store. With sand available for next to nothing, the shop owner doubted anyone would pay 65 cents for a five-pound bag of Kitty Litter. “So give it away,” Ed told him. Soon customers were asking for more — and they were willing to pay for it.

Product Quality
Quality was always a priority with Ed, and his products set the standards for the industry. Edward Lowe Industries was the only company of its kind with complete innovation and product-development centers. This included a “cattery” at Big Rock Valley, which was home to 120 felines who “worked” to assist in the development of new products. The cattery also boasted a fully staffed cat-care clinic, as well as an animal-behavior facility that permitted 24-hour television monitoring of resident cats. In the late 1980s, this operation relocated to Cape Girardeau, Mo., where company scientists at a modern research and development center continually worked to upgrade existing products and develop new ones.

Edward’s Vision
After creating a billion-dollar industry that established the cat as the nation’s most popular pet, Edward Lowe set his creative sights on another goal — fostering and nurturing the American entrepreneur. As a result, Ed committed a good part of his fortune to create “… a whole campus for entrepreneurs” at a private 2,600-acre complex outside his boyhood hometown of Cassopolis, Mich. In 1991 he donated this estate for the headquarters of the Edward Lowe Foundation. Ed died in 1995, but his legacy lives on through the mission and vision of the foundation, a different model than practiced by the typical nonprofit foundation. Instead of providing grants, they provide education for second stage businesses and economic development groups.   SourceLink affiliates all over the country get the word out on support and education available to our entrepreneurs as we provide a comprehensive place to find services and education available from our non-profit resource partners!

 

Content contributed by Maria Brown, SoMNSourceLink. SoMNSourceLink is a proud affiliate of U.S.SourceLink, America’s largest resource network for entrepreneurs.