Business valuations are important in all stages of the business life cycle—not just when you are preparing to buy or sell a business. It is also important to understand the
value of your business when seeking investment, drafting buy-sell agreements along with insurance policies, or transferring a percentage of ownership for any other reason.
Dr. Robert Boostrom, Assistant Professor of Marketing at the University of Wisconsin-Whitewater, met with Warren Burkholder, Principal of Merrimack Business Appraisers, to
discuss key considerations when valuing a business. The 25-minute discussion is linked below. Warren Burkholder’s presentation entitled
What Drives Business Value? (referenced in the interview) is available at
Content contributed by Ryan Pingel,
State of Ingenuity SourceLink (Wisconsin/Illinois).State of Ingenuity SourceLink is a proud affiliate of
U.S. SourceLink, America’s largest resource network