Best Practices

State of Ingenuity SourceLink: What is your Business Worth?

Published Dec 30, 2013 by

Business valuations are important in all stages of the business life cycle—not just when you are preparing to buy or sell a business. It is also important to understand the value of your business when seeking investment, drafting buy-sell agreements along with insurance policies, or transferring a percentage of ownership for any other reason.

Dr. Robert Boostrom, Assistant Professor of Marketing at the University of Wisconsin-Whitewater, met with Warren Burkholder, Principal of Merrimack Business Appraisers, to discuss key considerations when valuing a business. The 25-minute discussion is linked below. Warren Burkholder’s presentation entitled What Drives Business Value? (referenced in the interview) is available at

Content contributed by Ryan Pingel,
State of Ingenuity SourceLink (Wisconsin/Illinois).State of Ingenuity SourceLink is a proud affiliate of U.S. SourceLink, America’s largest resource network for entrepreneurs.