Best Practices

State of Ingenuity SourceLink: What is your Business Worth?

Published Dec 30, 2013

Business valuations are important in all stages of the business life cycle—not just when you are preparing to buy or sell a business. It is also important to understand the value of your business when seeking investment, drafting buy-sell agreements along with insurance policies, or transferring a percentage of ownership for any other reason.

Dr. Robert Boostrom, Assistant Professor of Marketing at the University of Wisconsin-Whitewater, met with Warren Burkholder, Principal of Merrimack Business Appraisers, to discuss key considerations when valuing a business. The 25-minute discussion is linked below. Warren Burkholder’s presentation entitled What Drives Business Value? (referenced in the interview) is available at

Content contributed by Ryan Pingel,
State of Ingenuity SourceLink (Wisconsin/Illinois).State of Ingenuity SourceLink is a proud affiliate of U.S. SourceLink, America’s largest resource network for entrepreneurs.