With major league baseball in full swing now, we’re not
talking about what happens between the mound and home plate here! Entrepreneurs are constantly faced with
delivering their “pitch” to audiences, whether financial partners, other
entrepreneurs, friends and family, and more.
So how does the entrepreneur learn the techniques of giving
the pitch? This step of personal
salesmanship is often overlooked in lieu of spending time on designing the
product, but in fact may be the key bridge to success of the venture.
Matthew Toren contributed his ideas to an article in Entrepreneur Magazine
that the pitch must be very well planned, well researched, simple, and delivered
by a passionate and well-practiced presenter.
Additional resources in preparing the pitch can be provided
by the venture groups and networks to which you are presenting. An example is
Technology Ventures web site, called Perfecting the Pitch. “Pitching is about understanding what your
customer (the investor) is most interested in, and developing a dialog that
enables you to connect with the head, the heart, and the gut of the investor… What
the investor is really thinking is, “Is this company the best next investment
for me and my fund?” The post helps the PowerPoint
user create 10 slides that will assist in delivering the story of you and your
For best-seller readers, Jerry Weissman, professional
corporate presentations coach, delivers the how-to’s in his book, Presenting to Win: The Art of Telling Your
Story. In this 200+ page read, topics ranging from assessing your audience
and their motives, capturing their attention, using graphics and animation, to conducting
the pitch virtually, are covered.
Weissman provides checklists and catchy acronyms to help the presenter,
and illustrates his examples with real stories from corporate America.
A well-balanced preparation will show the best side, not
only of the idea but of you. You have to
be believable to win the confidence of others; preparation and practice will
drive in that home run!
contributed by Maria Brown, SoMNSourceLink.
a proud affiliate of U.S.SourceLink, America’s largest resource network