A while back, I joined an online service called Help a Reporter Out (HARO). Help a
Reporter Out was created to link reporters across the US with
experts in a wide variety of fields. As a small business owner,
you can join the HARO network for free and receive daily e-mail
alerts from reporters looking for sources to complete their news
articles (e.g. expert quotes, opinions, and feedback).
So what's the big deal? HARO
provides you with an opportunity to potentially secure national
Help a Reporter Out's innovative crowdsourcing model got a
lot of press when it first launched, but I was a tad reluctant to
join. I became more convinced of HARO's value after reading this article from Wired regarding
feedback they received from HARO users.
Let me point out one tip to those of you who wish to get
started with HARO. When I initially registered, I decided to be an
expert on everything. After subscribing to almost every category
related to business, industry and the economy; I became
overwhelmed with the number of e-mail notifications and ended up
wasting too much time sifting through all the alerts for the
service to be useful. After some ego adjustment :), I was able to
narrow my subscriptions and now only receive notifications for
what is relevant to our work.
You can also use Twitter to follow @HelpAReporter and fan the HARO
Facebook page. This may be a better option for those of you
who don't want to overfill your inbox with HARO alerts.
Have you heard of and/or used Help a Reporter Out? If you
decide to register, please share your experiences with us and let
us know if it proves to be beneficial.
Content contributed by Rob Williams, IASourceLink.
IASourceLink is a proud affiliate of U.S.SourceLink, America’s
largest resource network for entrepreneurs.