Best Practices

How to Best Engage the Small Business Community on Facebook

Published Sep 06, 2012 by

I recently asked KCSourceLink's Social Media Guru (Sarah Mote) this question. As usual she provide me with some straight-forward tips that seem very easy to digest and implement. Here's what she had to say.

(Side note to Sarah: thanks for your words of wisdom.)

I try to keep Facebook as visual as possible. That seems to be the kind of content that, at least for us at KCSourceLink has been shared, liked and gone viral. That especially includes pictures of:
  • Resource partner meetings (I spend a bit of time commenting and tagging these photos—especially with those folks who I know are active in social media.
  • Local businesses—where we had lunch, what we did "local" on the weekend, local cash mobs, where we shop. Whenever we go out, we snap a photo.
  • Business-friendly events—like TedxKC or Entrepreneur Day at the K or Social Media Club.
  • Motivational quotes/videos—I post visual motivation notes as part of our #MondayMotivation. 
  • Infographics—whether they're about small business or keeping caffeinated, infographics are visual and popular with our Facebook fans.
In addition to local and national news, I try to grab topics that are a bit broader than I’d post on Twitter. And I’ll share things forward directly from our partners’ Facebook feeds. I like to spread the love to other Facebook pages in our network.

Just as an example, here’s our most popular content on the KCSourceLink feed this month, in order of reach and virality:
  • Pictures from our last Resource Partner meeting
  • Caption Challenge (from our strategy meeting at the zoo), it was a picture of a polar bear and I asked for what polar bears have in common with entrepreneurs
  • An announcement about our 10th anniversary
  • Info on Google Fiber updates
  • 10 Most Entrepreneurial States—Missouri, where we're based, is one of them
  • Pic of a motivational quote from Samuel Beckett: "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better."
  • A link to our newsletter
And as always, I'd love to know what works for you. We're always looking to share—and learn.